Assignment #3 TVC : Idea & Concept

Local Ads : Digi - Malaysia Day Ads.

Idea : Harmony, Belacan, Drama.

Concept : The concept of this advertisement is to show how harmonize Malaysian is even while discussing on 'belacan' topic. Everyone in Malaysia have their own opinion in describing how 'sambal belacan' affect their life, from an officer, farmer, auntie, mamak to doctor. Each role represent various people in Malaysia. Thus, this ads was to increase awareness of Malaysian on the unity that we have until today. Happy Belated Malaysia Day!

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International Ads : De Lijn - Bus Company

Idea : Comparison, Travel, Safety.

Concept : The concept of this commercial is to show the differences between traveling alone and in a group. Rather than traveling alone, traveling with a group is a lot safer. The group of fireflies traveling represent the 'De Lijn' bus which is a lot safer choice for traveler.

Assignment #2

"Creative Idol :The Boy Who Sees Without Eyes"

For me, creative people is not just people with creative idea, yet, it can also be people who turn obstacle into opportunity. Because the smallest idea that can come is to change yourself to be a better person. This guy, Ben Underwood, is a remarkable teenager who is fairly active, he play skateboard, basketball, and even ride a bicycle. What makes he different is, he is blind. Yes, the fact that he lost his eyes since 2 years old and still having normal life live others do is amazing.

He ain't using any white rod like other blind peoples do. Remarkably, he's using the echolocation technique. Sounds familiar? Yes, it is the sonar navigation technique used by bats, dolphins, several other mammals and some birds. As Underwood moving, he habitually make clicking noises with his tongue, and these sounds bounced off surfaces, and with each return click, helped to Underwood's 'view' to his surroundings.

Creatively, Underwood has turn the obstacle to unable to see things with his eyes with a solution, that is sees thing with sounds. It's quite impossible to see using echolocation technique, however, impossible should be spelled - I'm possible - if you are aiming for a success.

I'm concluding this task with a quote from Joshua J. Marine, "Challenges are what make life interesting, and overcoming them is what makes life meaningful."

**here are some clips about him.

Assignment #1

"doing business without advertising is like winking at a girl in the dark.

you know what you are doing, but nobody else does."

First of all, the phrases are absolutely true in term of describing what is advertisement/commercial will function as. Watching the situation of small retailers serving good product or service, yet still unable to meet their targeted audience/customer, it's just the same situation with the boys winked at a girl in the dark. Some  says, it's like you can make a good burger, yet you can't sell it because no one knows it's good.

Business and advertisement is like a gun and a bullet. Thus,a business without advertisement is like an empty gun, without bullet. True, it's still a weapon, yet it's no longer deadly to kill/reach your targets.

Hence, to reach your target audience, you need the so called 'magic bullet'. it's advertisement. Ads will make the audience notice and remember your product and resulting them to purchase the product.